POP CULTURE

Creating high quality fashion videos around the world

ENTER

Shoot Abroad
at local budgets

DUBAI. PRAGUE. MILAN. BARCELONA. GEORGIA. CAPE TOWN. BANGKOK. ISTANBUL / PACKAGES STARTING @ INR 10 LACS

ALL SHOWS

THE BEST CREWS AT THE BEST LOCATIONS

With super strong base across Europe & Middle East our solid local crews are capable of pulling off exceptional fashion campaigns at the most reasonable budgets and helping brands keep up their international game. Our campaigns for brands like Jockey, Jack & Jones, Vogue, Dubai Tourism, Adidas, Numi Paris etc

OUR WORK

BEHIND THE SCENES with the POP CULTURE crew

PRAGUE/
NUMI 24

The second in the series for Numi Paris was a season collection film which we pulled off at Prague and recreated the Parisian vibe again at half the cost. With our strong base in the heart of eastern europe

THE BEST MOMENTS, CAPTURED

ITALY/
LC WAIKIKI

When LC Waikiki needed a fashion campaign for their latest collection, we cool easy going video in Milan- the city which has given birth to some of the coolest and most iconic fashion brands in the world. It was another kick to shoot in the heart of Italy for this very out there video

PARIS/
NUMI 23

For Numi, a homegrown label born in the fashion capital of the world, Paris wasn’t just a choice — it was the only place that made sense.
We pulled off a three-day shoot that delivered not just a stunning brand commercial, but also a series of social-first reels that captured the unmistakable Parisian charm — and kept the vibe alive across platforms.

BARCELONA/ JOCKEY

Jockey is the classic all American brand. And the closests option without actually going to America was Barcelona and Ibiza. With parts of both cities reflecting chill sun-shiny Miami vibes, it was a great shoot to pull off in an unexpected place and recreate the cool American vibes at a budget that was closer to home

DUBAI/ DUBAI TOURISM

Commissioned by Vogue India, this was the most prestigious and high-ticket video production project for Condenast India. With blanket access to the best locations across Dubai, this project is as big as it can get with not just the Condenast Network as our clients, but also the board of Dubai Tourism making it their pet project.

GEORGIA/ OK CUPID

This was a sweet script that needed a fun setting. From establishing the heritage of classical Europe to the fun millenial party vibe, Tblisi in Georgia was our cheaper cousin to even our personal favourite European hangout city; Barcelona.